Newborns & Babies

The Newborn and Babies File features 1,000,000 expectant parents and 3,500,000 families with newborns.  Updated art the rate of about 70,000 new names weekly, the New Baby list identifies the first birth and career families who had large disposable incomes.  All of the information in this file is obtained ethically and in most cased is self-reported by the mother.

Please Note: There are source restrictions on this file, so it is necessary to know what your offer is before running counts.  Parents can be extremely guarded about their children so you should not include specific pieces of information in your direct mail or telemarketing copy. For example say “Congratulation on the recent birth of your child” versus “congratulation on the birth of your son in April”

Popular Selects Include:

  • Child’s month and year of birth
  • Child’s gender
  • First Birth Selection
  • Prenatal selection
  • Household Income