10 Steps to a Successful Direct Marketing Plan

1. Create disciplined plan
2. Create a plan consistent with your objectives
3. Implement consistent marketing verses market timing
4. Utilize multiple channels and have proper marketing diversification
5. Don’t allow emotions to drive decisions
6. Don’t necessarily follow the competition
7. Track results regularly
8. Develop, review, evaluate and change if necessary
9. Make a budget commitment and stick with it
10. Act on fact! Not hearsay or opinion.